Overcoming the trench between
sales and after sales
Creative thinking and creative action
Traditionally, companies in the automotive retail industry are vertically structured. Leadership, communication and information are „verticalized“. Even the manufacturers and wholesalers are strongly geared in this direction.
Yet: customer processes run horizontally. This often leads to the situation where customers feel the gap between the departments, especially when it comes to sales and after sales.
A&P has developed a concept that creates a better awareness on the one side and offers practical methods to improve the lateral cooperation between the parties on the other side.
Building bridges
During the training, which consists of theoretical modules and practical phases, executive managers, sales and service managers from the same company learn management techniques and leadership instruments.
IMPLEMENTATION: WORLDWIDE
REFERENCE: AUDI AG
Scope
Theoretical/practical approach
(Module and implementation phases)
Module
1 Brand implementation,
Organisational structure,
Leadership relations
2 Process management,
Quality management,
TQM, Six Sigma
3 Principle communication,
Principle information,
Decision-making management
Range
Worldwide
Project Management
Reinhard Auerbach