Thousands of details make it extraordinary

Can you achieve customer delight through standardisation?

Delight is a very individual emotional condition. This leads us to the valid question (of):  can customers be delighted systematically and as such predictably?

The probability can be increased if companies improve the details of their services and stabilize these through process security.

The quality of thousands of minute details.... 

When you offer a customer a cup of coffee then you should place the handle of the cup on the left if the customer is left-handed.

A&P developed a handbook and a training concept that delivers an extensive and profound instruction manual on how to act or react in various situations. It has been adapted to international cultural requirements and describes the thousands of minute details one could encounter.